The protagonist of the case is Sheryl Sandberg, Facebook's COO. The case opens with her reviewing the company's Q3 2017 earning data in preparation for the ensuing investors' call. Notably, the company continued a strong run in the mobile ad space and significant revenues that Facebook had generated. As COO, she is looking to take the company to the next level: not only continued growth in mobile ads, but dominance in the digital ad space. For this to occur, Facebook would somehow have to top Google in both display and search ads, despite only having notable presence and expertise in display ads. In 2017, Facebook was the fourth most valuable company on the planet, with a market capitalization of almost $500 billion (just behind Apple, Alphabet, and Microsoft, but ahead of Amazon).

【書誌情報】

ページ数：29ページ

サイズ：A4

商品番号：HBSP-MH0054

発行日：2017/10/2

登録日：2018/1/30