The Walt Disney Company
The case is set in February 2020 and the protagonist in the case is Disney CEO Bob Chapek. The case examines how Disney grew through the corporate strategies of vertical integration, diversification, and geographic expansion. It also focuses on the technological changes in the media entertainment industry. Impending streaming wars mean Disney will face even more formidable competition that may disrupt its reliance on leveraging billion-dollar franchises. In 2019, Disney closed its $71.3 billion acquisition of 21st Century Fox's entertainment assets. Disney is also rolling out its own new streaming service called Disney+, thus moving into the direct-to-consumer space. At the same time, Apple also announced is new streaming services, Apple TV+. With $60 billion in annual revenues in 2019, The Walt Disney Company is one of the world's largest media companies. As a diversified media company, Disney is active in a wide array of business activities, from movies to amusement parks as well as cable and broadcast television networks (ABC, ESPN, and others), cruises, retailing, and streaming.