SUPERIOR SAVINGS BANK'S NEW LOCATION DECISION: IS LESS MORE?
Superior Savings Bank was a small community bank that had been operating in Superior, Wisconsin, since 1924. Its corporate office was located downtown and two nearby branches were opened-one in a prominent grocery store, SuperOne Foods, and one in a big-box supercenter, Walmart. The Board of Directors and top management were content with the bank's size and performance. However, in 2012, another growth opportunity presented itself, and a decision had to be made whether to maintain the status quo or add a third branch. The bank had the option of offering services in a soon-to-be-constructed SuperOne Foods in the east part of town (3 miles from the corporate office). The bank's President and CEO, David H. Stack, needed to determine whether to expand or keep the bank's operations at its current level.