This is the "David and Goliath" story of Cooley Distillery, the world's only independent, Irish-owned distiller of Irish whiskey. Against long odds, it survived twenty-five years of brutal competition in the oligopolistic Irish whiskey category of the global spirits industry. Along the way, it began to turn a modest profit and achieved a stellar reputation for quality and innovation in its product offerings. Yet it remained only a niche player. Cooley, a non-listed public company with 290 shareholders, had never paid a dividend, nor seemed in a position to do so for years to come. As 2011 drew to a close, founder and chairman John Teeling, whose family controlled 36% of the outstanding stock in the company, was evaluating a variety of strategic options, which included selling out to a larger multinational player, taking the company private in a management buy-out, partnering in a joint venture with another firm, or continuing to go it alone. Each option had particular challenges. Students must put themselves in Teeling's shoes and decide on the optimal strategy

【書誌情報】

ページ数：21ページ

サイズ：A4

商品番号：HBSP-NA0270

発行日：2014/1/1

登録日：2014/5/28