The F dell Cigar Cutter case highlights the introduction of a new-to-the-world product to a niche market with an elite target customer group. Chris Jones, the inventor of the F dell cigar cutter and managing partner of The F dell Company, spent nine years perfecting his product. After successfully test marketing a limited number of hand-assembled prototypes, Jones and his partners had funded the production of 5,000 units and were ready to launch the first new cigar cutter in more than thirty years to an uninformed public.

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-NA0357

発行日：2015/6/1

登録日：2015/7/15