CEO Emma Mcilroy and her team weighed the merits of two distinct business models, as they prepared for a funding pitch to scale Wildfang, a menswear-inspired fashion brand built around a badass tomboy image. The funding pitch would hinge on the resource and process gaps the company would need to address in its business model coupled with the outcome of a customer lifetime value (CLV) analysis. Tools for scenario testing, including CLV modeling and the Business Model Canvas (BMC) template are used to contrast a bricks-and-clicks private label strategy with a multisided fashion platform. An Excel supplement included with the case, allows students to analyze segment-specific CLV and weigh financial versus business model design assumptions in order to decide which expansion strategy to recommend. This case illustrates how the descriptive modules of a firm's BMC can be linked to the financial implications of business model design using lifetime value modeling techniques.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-NA0460

発行日：2017/6/1

登録日：2017/8/8