Oliver "Ollie" Percovich, a world traveler and skateboard enthusiast, took three skateboards with him to Kabul, Afghanistan, where he hoped to find a research job with a development organization. The job did not materialize, but as he skated through the streets of Kabul he soon found that the children who surrounded him did not just want to watch him skate, they wanted to try skateboarding. As more and more children began to learn, particularly girls who previously were not even allowed to play any sports, Ollie realized he might have found a loophole for changes to existing Afghan cultural norms about girls and sports. The children who engaged in skateboarding crossed traditional Afghan social and economic boundaries and thus opened the door to develop education and leadership opportunities that he believed could transform a society. By 2015, Ollie had founded Skateistan in Kabul and added three more skate schools in Mazar-e-Sharif Afghanistan, Phnom Penh, Cambodia, and Johannesburg, South Africa. The mission of Skateistan was to "use skateboarding as a tool for empowering youth, to create new opportunities and the potential for change." Ollie wanted to further deliver on the company's vision to "grow a sustainable organization that is recognized locally and globally for changing the lives of hundreds of thousands of youth through skateboarding and quality programmes-creating leaders that change the world." This case outlines events that led to Ollie's development of the Skateistan concept, its launch in Afghanistan, and the organization's organic growth into other regions of the world. The case describes the organization's programmatic approach to creating systemic social change and provides information for students to identify and analyze the organization's business model. A short video available with the case includes Ollie, Skateistan's founder, talking about how this phenomenon developed and dramatic scenes of children skateboarding in war-torn Kabul.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-NA0465

発行日：2017/6/1

登録日：2017/8/8