Meat the Needs: Giant Foods' Meat Rescue Program
The decision focuses on sustainable green retailing strategies surrounding meat donations by Giant Foods in their meat rescue pilot program called "Meat the Needs." John MacDonald needs to decide whether to expand or to eliminate the pilot program, now that the Central Pennsylvania Food Bank (CPFB) will no longer be picking up the meat after 2012. Green retailing strategies include opportunities and risks. The opportunities include reducing food waste by increasing food donations; risks include risk to brand, cost, and logistics for safe food handling. Will Giant Foods' disposition decision fit with the company's new focus on zero-waste and its desired edict of "Living Here, Giving Here"? Are the risks and costs too much for the future of the program? MacDonald and his team need to work through these important sustainability issues. This case is complemented with video components throughout the written narrative. The videos are accessed by students clicking on links imbedded in the case which take the student to the appropriate video available in youtube.