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Green Zebra: Grow Fast or Grow Slow?

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
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The CEO of Green Zebra weighs the implications of growth for a small chain of innovative, organic neighborhood grocery stores. The firm was at the forefront of both healthy food and convenience trends but faced fierce competition from larger players entering the market. A rapidly diminishing cash position forces the CEO to compare how two investing-financing alternatives contribute to growth and to reducing the cash burn of current operations. A slow growth option requires less financing and may allow the company to achieve a positive cash flow more rapidly. The alternative, rapid expansion into a new market, has the potential to rapidly scale operations and enhance competitive position. Students develop financial forecasts, calculate the weighted average cost of capital (WACC), estimate cash flows, prepare net present value (NPV) and evaluate financing alternatives. This is an integrated case that illustrates the financial implications of growth and the capital rationing issues faced by small firms. It can be used as a final exam case for an MBA-level course in corporate finance and as a vehicle for structured case analysis in an upper division undergraduate course in finance or entrepreneurship.

【書誌情報】

ページ数:22ページ

サイズ:A4

商品番号:HBSP-NA0619

発行日:2020/1/1

登録日:2020/9/10

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