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China's Bright Food Overseas M&A Strategy 2010-2012 - A Steep Learning Curve

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This case examines the contexts and outcomes of Bright Food Group's eight overseas merger and acquisition (M&A) initiatives in the food industry in Australia, Europe, New Zealand and the United States from 2010 to 2012. The case provides an opportunity to examine a Chinese state-owned enterprise's overseas M&A strategy, including reasons for M&A targets and challenges in its first steps in global M&A deal making.

【書誌情報】

ページ数:23ページ

サイズ:A4

商品番号:HBSP-NTU080

発行日:2016/2/17

登録日:2016/4/5

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