This case traces Shenzhen-based AAC Technology's entrepreneurial journey, depicting their motivations, experiences, learning and foresight. It discusses the inter-generational transfer between the entrepreneur and his son, and their cooperation with VCs, thereby laying the foundations for a Chinese family business to transform into a first-source global supplier to several major mobile device manufacturers. Scoring wins in miniaturization and the mobile phone market, AAC continued to build its competitive advantages in high quality and fast response products. Case B examines the strategies undertaken by AAC for growth and expansion after its IPO in 2005.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-NTU087

発行日：2014/5/2

登録日：2016/9/6