As the poster child of the sharing economy, Uber has disrupted the heavily protected taxi industry with an app that connects a distributed network of passengers and drivers at a simple click of a button. While its asset-light ridesharing business model is highly innovative and has been excitedly embraced by investors, the extent of its success is diminished by unhappy customers, irate taxi drivers, and frustrated regulators. This case explores key challenges Uber faces in its quest for legitimacy as a sharing economy disruptor, and the strategies it adopts to deal with these challenges.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-NTU111

発行日：2017/5/22

登録日：2017/7/6