This case chronicles Go-Jek's journey as Indonesia's first unicorn tech startup, which has been named by Fortune Magazine as one of the top 50 companies that "change the world". It highlights how Go-Jek leveraged on its on-demand mobile platform - arguably, the most complete ecosystem in South East Asia to create significant social and economic value for Indonesia, the world's fourth most populous country. It also reveals how Go-Jek capitalized on its local business understanding and data analytics to outmanoeuvre bigger competitors such Uber and Grab in Indonesia. Go-Jek has a saying: money can't buy time, but Go-Jek can buy you time. In particular, Go-Jek's motorbike delivery and ride-sharing app has enabled businesses and individuals to circumvent Jakarta's gridlock and achieve desired outcomes of increased sales and higher productivity. This has led to the positive effect of spurring the growth of Jakarta's informal economy.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-NTU131

発行日：2017/7/10

登録日：2017/11/20