This case features the development of KargoCard, a Shanghai-based prepaid gift card startup, from its inception in 2008 until late 2015/early 2016 when it received news of a potential buyout by a global player. It illustrates the challenges of entrepreneurship, particularly management and leadership in dynamic and foreign business environments. In particular, this case highlights the considerations in pursuing different growth strategies. This case is suitable for graduate-level management, business, and executive development programmes that include entrepreneurship and/or tech innovation components. It is also targeted at similar programmes with an international, Asia Pacific, or especially a China focus.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-NTU133

発行日：2017/2/27

登録日：2017/11/20