This Case presents the Internet retail battle in India among the e-commerce giants Flipkart, Amazon, and Snapdeal. The domestic player Flipkart had been a dominant player and was followed by Snapdeal until the global player Amazon entered in 2013. The competitive dynamics were focused on the marketplace model, basic logistic and delivery, and customer satisfaction. With the new regulations and technology disruption in the recent years, the competitive landscape shifted to private labels, artificial intelligence (AI) and data analytics, and omni-channeling. As the competition got more and more intense, Flipkart - the first home-grown e-tailor- was determined to be the market leader.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-NTU169

発行日：2018/5/21

登録日：2018/7/5