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YOURFIT: A Fusion of Korean Beauty and Technology

通常価格 ¥1,276 JPY
通常価格 セール価格 ¥1,276 JPY
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This case examines the opportunities and challenges faced by an entrepreneur behind a beauty startup, YOURFIT, as she attempts to break into the crowded Korean beauty (or "K-beauty") market. Leveraging on technology, YOURFIT uses a mobile application which allows customers to customise facial masks for their unique face size, skin type, and skincare goals. This case traces the entrepreneur's journey as she gets her startup off the ground in the cut-throat K-beauty market.

【書誌情報】

ページ数:17ページ

サイズ:A4

商品番号:HBSP-NTU222

発行日:2018/11/21

登録日:2019/2/21

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