The case discusses attempts by Singapore Press Holdings Ltd (SPH) to transform its core media business, which was battered by digital disruption. Revenues from SPH's core media business (newspaper subscriptions and advertising revenues) had fallen year after year, as had its share price. What strategy should SPH adopt for its media business and what challenges could it expect? Would digital reinvention be the best course of action and the only way to go? Was SPH mired in a "do-or-die" predicament? The case also provides a concise description of the digital reinvention of the Washington Post, New York Times and South China Morning Post.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-NTU237

発行日：2019/1/7

登録日：2019/9/4