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Giving Data A Voice: The Rise of TalkingData

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
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This case describes the genesis and development of a Chinese data analytics startup, TalkingData, from 2012 to 2017. It highlights the strategies pursued and capabilities that the company had built over time in order to secure its position as one of the top data analytics providers in the country. This case also identifies the main challenges that TalkingData needs to address as it continues to grow and expand its businesses and operations. This case is suitable as a standalone in digital innovation and strategy classes to illustrate an emerging breed of firms that rode the waves of Big Data analytics and artificial intelligence (AI), which swept through the technology world in the early 2010s. It highlights these new firms' growth strategies and markets, both new and old. This case can also be employed in business analytics courses to illustrate how companies can build their data analytics and technology infrastructure as a business offering or strategic support for decision-making.

【書誌情報】

ページ数:10ページ

サイズ:A4

商品番号:HBSP-NTU245

発行日:2019/5/27

登録日:2019/9/4

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