Joyous Group Holdings, a small and medium enterprise, provides photography, portraiture services and regalia rental for graduation events in Singapore. It competes against more established players in a market that appears to have limited growth. While competition in this market appears stable, headwinds are brewing in the horizon on multiple fronts. How can Joyous Group Holdings navigate an increasingly digital environment and grow its business in the age of wefies, selfies, and instant mementos? This case challenges readers to assess the external environment and capabilities of Joyous Group Holdings so as to recommend strategic actions to achieve growth.

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-NTU249

発行日：2019/9/18

登録日：2020/1/23