This case is about a small restaurant in Singapore offering authentic and refined Szechuan (or Sichuan) cuisine that is different from the typical ultra-spicy hotpot meals that consumers normally associate Szechuan food with. As a small player in the F&B scene, Tian Bao Szechuan Kitchen faces the challenge of establishing itself as a distinctive brand in a crowded and competitive market space that is dominated by large and powerful restaurant chains like HaiDiLao Hotpot whose names are almost synonymous with the product category. Tian Bao also has the challenge of educating consumers and re-shaping their less-than-sophisticated perceptions of Szechuan food.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-NTU253

発行日：2020/2/13

登録日：2020/8/7