Singapore Airlines and Flight SQ006: Managing an Airline Crisis
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Flight SQ006, operated by Singapore Airlines, crashed on 31 October 2000. The accident was the first with fatalities in the 28-year history of the airline. More accustomed to favourable reports associated with its successes, the airline had to confront the challenges of managing a fatal accident and subsequent adverse publicity, which proved potentially damaging to its image and reputation.
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-NTU279
発行日:2002/4/24
登録日:2021/4/14