Banyan Tree Hotels & Resorts, 2003: International Marketing Management
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¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
In 2003, Banyan Tree Hotels and Resorts was at a decision-making juncture as it considered how to maintain its differentiated position, strengthen its international presence, and deliver more value to customers. A fundamental issue facing the company at this stage was where and how fast it should move to develop a stronger market presence without jeopardising its carefully cultivated brand equity.
【書誌情報】
ページ数:19ページ
サイズ:A4
商品番号:HBSP-NTU286
発行日:2005/7/24
登録日:2021/4/14