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Banyan Tree Hotels & Resorts, 2003: International Marketing Management

通常価格 ¥1,276 JPY
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In 2003, Banyan Tree Hotels and Resorts was at a decision-making juncture as it considered how to maintain its differentiated position, strengthen its international presence, and deliver more value to customers. A fundamental issue facing the company at this stage was where and how fast it should move to develop a stronger market presence without jeopardising its carefully cultivated brand equity.

【書誌情報】

ページ数:19ページ

サイズ:A4

商品番号:HBSP-NTU286

発行日:2005/7/24

登録日:2021/4/14

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