In 2004 and 2005, Wal-Mart began to implement a nonmarket strategy to respond to detractors and improve its image. This case details the many steps that Wal-Mart took, from becoming politically involved to creating community relations offices to working w

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-P52B

発行日：2006/5/15

登録日：2009/8/6