商品情報にスキップ
1 2

Wal-Mart: Nonmarket Pressure and Reputation Risk (B)

通常価格 ¥1,056 JPY
通常価格 セール価格 ¥1,056 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

In 2004 and 2005, Wal-Mart began to implement a nonmarket strategy to respond to detractors and improve its image. This case details the many steps that Wal-Mart took, from becoming politically involved to creating community relations offices to working w

【書誌情報】

ページ数:5ページ

サイズ:A4

商品番号:HBSP-P52B

発行日:2006/5/15

登録日:2009/8/6

1 3