Wal-Mart: Nonmarket Pressure and Reputation Risk (B)
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あたり
In 2004 and 2005, Wal-Mart began to implement a nonmarket strategy to respond to detractors and improve its image. This case details the many steps that Wal-Mart took, from becoming politically involved to creating community relations offices to working w
【書誌情報】
ページ数:5ページ
サイズ:A4
商品番号:HBSP-P52B
発行日:2006/5/15
登録日:2009/8/6