This case recounts Uber's experience in four cities at different points in time. This approach offers a way to examine Uber's strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world. The cases included here help frame the discussion on the future of Uber's expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-P81A

発行日：2012/9/19

登録日：2020/1/23