This case study includes both the case and the commentary. For teaching purposes, the reprint is also available in two other versions: case study only, reprint R00413, and commentary only, reprint R00414. It's been four years since Dave Souza, Joe Castle, and Ryan Bahar started Socaba.com--an e-business that sells office supplies and services. Six months ago, acting on the advice of their VC, the young founders hired three seasoned managers to help bring the business to the next level. The new executives appeared to complete the Socaba management team. But even as early as the welcome lunch for the three, a rift between the insiders and outsiders developed. Just minutes after the party, the founders were seen drifting into Dave's office to assess the three newcomers. Such exclusionary meetings have continued on both sides, further aggravating the situation. To complicate matters, one of the company's main competitors wants to partner with Socaba, and there's controversy about whether to enter into the deal. Socaba.com is at a crossroads--the company is in position to grow, but internal conflicts could hold it back. In R00408 and R00414, commentators Tom Scott, Ted Murguia, Christine Comaford, and Stever Robbins offer advice on this fictional case study.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-R00408

発行日：2000/7/1

登録日：2011/7/29