Bringing a Dying Brand Back to Life
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In 1992, the Harlem Globetrotters were headed toward extinction, but Honeywell executive and former Globetrotter Mannie Jackson believed the brand still had value after 75 years in the public eye. He bought the organization in order to translate this wide
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-R0105B
発行日:2001/5/1
登録日:2010/8/10
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