See Your Brands Through Your Customers' Eyes
通常価格
¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
Subaru markets an L.L. Bean Outback station wagon. Dell stamps Microsoft and Intel logos on its computers. Such interweaving of different companies' brands is now commonplace. But one of the central tools of brand management--portfolio mapping--has not ke
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-R0106J
発行日:2001/6/1
登録日:2010/8/10