In the past decade, marketing gurus have called for customer care, customer focus, even--shudder--customer centricity. But according to marketing professor Stephen Brown, the customer craze has gone too far. In this article, he makes the case for "retroma

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-R0109E

発行日：2001/10/1

登録日：2010/8/10