Three Questions You Need to Ask About Your Brand
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Traditionally, the people responsible for positioning brands have concentrated on the differences that set each brand apart from the competition. But emphasizing differences isn't enough to sustain a brand against competitors. Managers should also conside
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-R0209F
発行日:2002/9/1
登録日:2010/8/10