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Three Questions You Need to Ask About Your Brand

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Traditionally, the people responsible for positioning brands have concentrated on the differences that set each brand apart from the competition. But emphasizing differences isn't enough to sustain a brand against competitors. Managers should also conside

【書誌情報】

ページ数:8ページ

サイズ:A4

商品番号:HBSP-R0209F

発行日:2002/9/1

登録日:2010/8/10

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