Traditional, high-pressure selling techniques were intended to talk the buyer into making a purchase--which often meant driving him to a decision rather than allowing him to reach it freely and independently. In this classic article from 1947, HBR editor

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-R0607M

発行日：2006/7/1

登録日：2010/8/10