When Internal Collaboration Is Bad for Your Company
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Without question, internal collaboration can produce benefits for an organization. This doesn't mean, however, that the more your employees collaborate, the better off the company will be. It may, in fact, be worse off. The author, a professor at UC Berkeley and at Insead, offers a simple method for determining when collaborating on a project makes sense. He calls it calculating the collaboration premium - what's left after you subtract opportunity costs and collaboration costs from a project's expected financial return. The opportunity cost is what's lost by devoting resources to the collaboration project rather than to something else - particularly something that doesn't require collaboration. Collaboration costs arise from the challenges - conflict over goals and budgets, competing objectives, logistical roadblocks - involved in working across organizational boundaries. Sometimes those costs are so high that the project results in a collaboration penalty. The Norwegian company Det Norske Veritas (DNV) would have done well to apply Hansen's calculation before it launched a food-safety initiative combining the expertise, resources, and customer bases of two business units: standards certification and risk-management consulting. According to initial projections, from 2004 to 2008 the joint effort would quadruple the growth to be realized if the two units operated separately. Unfortunately, DNV hadn't formally evaluated food safety's potential relative to other promising sectors; the consulting unit might have more profitably pursued IT risk management on its own. Meanwhile, mistrust and quarreling between the two units scotched efforts to cross-sell, while conflicting goals and incentives pulled individual team members in opposing directions. Two years after launching the initiative, DNV abandoned it. The challenge is to cultivate not more collaboration but the right collaboration. Hansen's formula can get you started.
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-R0904G
発行日:2009/4/1
登録日:2012/3/28