Selling to the Debt-Averse Consumer
通常価格
¥1,078 JPY
通常価格
セール価格
¥1,078 JPY
単価
あたり
The era of unbridled, debt-financed consumer spending is over: Today's shoppers are tightfisted. To win them over, companies need to offer value and utility and build messages that emphasize getting back to basics.
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-R0907R
発行日:2009/7/1
登録日:2012/3/28