The era of unbridled, debt-financed consumer spending is over: Today's shoppers are tightfisted. To win them over, companies need to offer value and utility and build messages that emphasize getting back to basics.

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-R0907R

発行日：2009/7/1

登録日：2012/3/28