The 2008 crash hit cross-border business hard. The value of international trade was projected to decline by as much as 9% in 2009. Foreign direct investment has plunged even more: After dropping 15% in 2008, it fell by more than 40% in 2009. Though we may have reached the bottom, the prospects for the medium term don't look promising. For much of the next decade, we can reasonably expect to see weak global growth, pressures from overcapacity, persistently high unemployment, costlier capital, a greatly expanded role for governments, a much larger burden of taxation and regulation for all, and maybe even increased protectionism. It goes without saying that global firms must factor these developments into their strategies for the new decade. To successfully negotiate the rockier path before them, they must rethink their strategic vision and retool their approach to each component of strategy: product and market focus, organizational and supply chain structures, talent management choices, and, of increasing importance, the management of corporate reputation and identity. In particular, firms will need to work harder to adapt to local differences and pay more attention to developing countries-as markets, as launch pads for formidable new competitors, and as sources of process innovation.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-R1003B

発行日：2010/3/1

登録日：2012/3/28