A superior new technology emerges on the horizon, threatening your existing business. Do you strive to make a seamless transition to it or, perhaps, try to fight and defeat it? Both of those responses can be losing strategies. A third, frequently superior, option is one of "bold retreat," whereby your company cedes most of the established market to the new, dominant technology and instead pursues less vulnerable positions - not as a "turn tail and run" reaction but as a proactive, strategic alternative to head-on competition. There are two types of bold retreats: (1) retrenchment to a niche of the traditional market, where the old technology has an advantage over the new one in addressing customer needs; and (2) relocation to a new market, where the old technology is the inherently superior offering. You can even incorporate both moves into an effective strategy. Like a transition to a new technology, a bold retreat requires significant organizational change. That includes revamping your cost structure and talent base, not to mention selling the very idea of "retreat" to your internal stakeholders. Despite such challenges, a bold retreat that is carried out with foresight can be both a survival strategy and a success story.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-R1003E

発行日：2010/3/1

登録日：2012/3/28