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Building a Company Without Borders

通常価格 ¥1,078 JPY
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British consumer goods company Reckitt Benckiser has very low corporate brand recognition-but its results speak volumes. In the past few years the company's growth has outperformed that of its competitors P&G, Unilever, and Colgate-even during the downturn. RB's CEO outlines what he thinks is the real reason for the company's strong performance: its unique culture of globe-trotting expats.

【書誌情報】

ページ数:8ページ

サイズ:A4

商品番号:HBSP-R1004K

発行日:2010/4/1

登録日:2012/3/28

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