Building a Company Without Borders
通常価格
¥1,078 JPY
通常価格
セール価格
¥1,078 JPY
単価
あたり
British consumer goods company Reckitt Benckiser has very low corporate brand recognition-but its results speak volumes. In the past few years the company's growth has outperformed that of its competitors P&G, Unilever, and Colgate-even during the downturn. RB's CEO outlines what he thinks is the real reason for the company's strong performance: its unique culture of globe-trotting expats.
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-R1004K
発行日:2010/4/1
登録日:2012/3/28