The Battle for Female Talent in Emerging Markets
Multinational companies are pinning their hopes for growth on emerging markets, specifically in the BRIC countries-Brazil, Russia, India, and China, which together account for 15%-20% of today's global economy. But these companies face a critical obstacle: a cutthroat war for talent. Despite the enormous labor forces in BRIC, top-notch talent is hard to find. India produces as many young engineers as the United States, but according to the McKinsey Global Institute, only 25% of them are suitable for employment by multinationals. Fewer than one out of 10 university graduates in China are prepared to succeed in a multinational environment. To better understand the talent dynamics in emerging markets and how multinational companies can succeed there, the authors launched a study of 4,350 college-educated men and women in Brazil, Russia, India, China, and the United Arab Emirates. They found that the talent solution is in plain sight: Millions of educated women have entered the professional workforce in these countries over the past two decades. Though this talent pool is currently neglected and underleveraged, it represents the future. Women in emerging markets are enormously ambitious and passionate about their work, but they face complicated challenges that are fundamentally different from those of women in the developed world. Here's what companies like Google, Siemens, Intel, GE, and Pfizer are doing to shape talent models that work, especially for women in emerging markets.
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-R1005H
発行日:2010/5/1
登録日:2012/3/28