For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is Reprint R1006X. The complete case study and commentary is Reprint R1006L. Each year the DM Bicycle Company focuses its CSR efforts on fighting childhood obesity, a program that's popular with everyone and in line with the company's mission. This year, though, the CEO's nine-year-old daughter has been diagnosed with Batten disease, and that's all he can think about. For the next fiscal year, he'd like the company to focus on Batten disease research instead of obesity prevention. The HR director, the protagonist of the case, wonders if the effort is more personal crusade than corporate social responsibility. Is it ethical for the CEO to ask employees to share in his family's struggle? Two experts comment on this fictional case study in R1006L and R1006Z.

【書誌情報】

ページ数：3ページ

サイズ：A4

商品番号：HBSP-R1006Z

発行日：2010/6/1

登録日：2011/7/29