For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is Reprint R1009X. The complete case study and commentary is Reprint R1009M. Bob Antice is well-loved and famously connected in the music industry. For decades he was a star-the most successful salesman in the company's history, friend and mentor to generations of performers, and a sought-after speaker at industry events. Bob's work from the mid-1970s to the early 1990s put Powerful on top: The company outsold all its competitors for eight straight years in the 1980s. And when he wasn't finding new ways to sell records, Bob was discovering new performers the label's talent-and-repertoire staff had somehow missed. But now his sales are flagging, and the label's CEO wants him out. Bob's current manager isn't sure that what he offers as a mentor and a public face for Powerful is relevant in the age of iPads, Shazam, and Live Nation. Still, Bob has an important personal relationship with the label's most important performer. Should he stay or should he go? Two commentaries are attached to the case in R1009M and included in R1009Z, one from Peter Cappelli and Bill Novelli, the authors of Managing the Older Worker, and the other from Tamara J. Erickson, the author of "Retire Retirement" and "What's Next, Gen X?"

【書誌情報】

ページ数：3ページ

サイズ：A4

商品番号：HBSP-R1009Z

発行日：2010/9/1

登録日：2011/7/29