Many firms sit on the sidelines of global competition, believing they need to develop innovative products or leading brands before venturing abroad. The international success of Spanish companies like Telef nica, Freixenet, Banco Santander, and ALSA proves such thinking dead wrong. They all became global players in their industries-by excelling at old-fashioned capabilities. The Spanish firms skipped the risky, expensive strategy of opening their own facilities overseas. Instead, they extended their reach through acquisitions and alliances, focusing first on Latin America and Europe. Political and networking savvy helped them break into highly regulated or complex markets. Speed has also been a factor in their success: Rapid project execution allowed them to pull ahead of other multinationals, and with their expertise in vertical integration, they've been able to get products quickly and cost- effectively to far-flung customers. Though all these skills may be humdrum, Spanish firms have made the most of them and have become industry giants as a result.

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-R1011K

発行日：2010/11/1

登録日：2012/3/28