The CFO of a plastics company has been asked to moderate a heated internal debate over a revolutionary technology. The head of R&D thinks the company should use it to break into a whole new industry, while the VP of the firm's most profitable unit believes it's a pipe dream that should be abandoned. The company's future could be riding on the decision. Is it time for the CFO to stop facilitating and take a strong stand promoting one choice over the other? Two experts comment on this fictional case study in R1011N and R1011Z. This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R1011X, and commentary-only, R1011Z.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-R1011N

発行日：2010/11/1

登録日：2017/6/5