For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is Reprint R1011Z. The complete case study and commentary is Reprint R1011N. The CFO of a plastics company has been asked to moderate a heated internal debate over a revolutionary technology. The head of R&D thinks the company should use it to break into a whole new industry, while the VP of the firm's most profitable unit believes it's a pipe dream that should be abandoned. The company's future could be riding on the decision. Is it time for the CFO to stop facilitating and take a strong stand promoting one choice over the other? Two experts comment on this fictional case study in R1011N and R1011Z.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-R1011X

発行日：2010/11/1

登録日：2011/7/29