When Brian Dunn became interested in social media, about five years ago, it was a personal interest, not a strategy. Now he uses Twitter and Facebook to connect directly with customers and employees, watch trends, and keep on top of the news. On Memorial Day 2010, after he tweeted a simple thank-you to U.S. service members and Best Buy employees in the reserves, Dunn heard back from a company product specialist that her fellow employees had put together a technology system (using a laptop, a webcam, and Skype) that enabled her and her three children to talk with their father, a soldier in Iraq. To Dunn, this was a moment of serendipity-and an illustration of how important his employees' work can be. Social media are absolutely core to his company's strategy, Dunn says, because the more people become involved with them, the greater the demand for connectivity and the PCs and mobile devices that deliver it. That's why Best Buy has a Twitter feed called Twelpforce, where customers can post tech problems and company associates or other users can post solutions. Dunn acknowledges that social media can have a downside-such as when his Twitter account was hacked in a particularly embarrassing way, causing a brief crisis at Best Buy-but he remains a committed fan.

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-R1012A

発行日：2010/12/1

登録日：2012/3/28