Social technologies are helping-if not forcing-marketers to form new kinds of relationships with customers. But traditional brand management models don't account for these new kinds of interactions between companies and consumers. Brand marketers need to update their models to include "new-media ringmasters"-digitally savvy executives who move fast, understand how to integrate social media into corporate communications, and can organize cross-functional teams.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-R1012E

発行日：2010/12/1

登録日：2012/3/28