When Muhtar Kent took the helm at Coke, in 2008, he had two top priorities: to establish a long-term vision and to restore growth in North America. The vision called for doubling Coke's business in 10 years-something "not for the fainthearted," Kent says, "but clearly doable." In this edited interview he talks about the role of social media (Coke has 33 million Facebook fans), which today get 20% of the company's total media spend; the importance of creating sustainable communities to preserve the future of the business; and Coke's commitment to water neutrality by 2020-which means giving back a liter of water for every one the company uses. As the CEO of a company with 140,000 employees, Kent says, "you can only influence." He takes a low-key approach, treasures the team, and loves to visit supermarkets and observe customers.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-R1110F

発行日：2011/10/1

登録日：2012/3/28