Baldwin Farms, a California-based organic lettuce grower, has opened a distribution center in Pennsylvania to meet the rising demand for its product on the East Coast. Though the center has strengthened the young company's relationships with regional retailers, it's bleeding money and distracting the top team from other priorities. Can the company turn things around, or is it time to throw in the towel? William A. Sahlman and Allison Berkley Wagonfeld author this fictional case study with commentary provided by experts Charles Sweat and T. Gary Rogers. This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R1110X, and commentary-only, R1110Z.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-R1110L

発行日：2011/10/1

登録日：2017/6/5