When Mindy Grossman was approached to head the parent company of Home Shopping Network, she had no television experience, no direct-to-consumer experience, and no experience in most of the product categories HSN sold. She'd never even watched a home shopping channel. But after a crash course consisting of channel surfing, she had an "aha" moment: She realized that HSN needed to become more of a lifestyle network that would inspire people through products. That pitch won her the job. Then she visited headquarters--where the staff appeared downtrodden and the organization seemed frozen in time. Grossman saw that she would need to dramatically alter the company culture, understand and reposition the brand, and devise a new product strategy. She began with white paint and new office chairs.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-R1112A

発行日：2011/12/1

登録日：2011/12/5