For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R1207X. The complete case study and commentary is reprint R1207R. It's 2008 and Spanish food retailer Superado is on course to miss its financial targets. According to company policy, this means that Superado should withhold all bonuses for the year. But the company has an unbroken tradition of paying out bonuses and treating its workforce well--and it enjoys low staff turnover and high productivity as a result. In this fictionalized case study, based on a Harvard Business School case by Zeynep Ton and Simon Harrow, CEO Luisa Fernandez faces a dilemma: Should Superado reward its employees for maintaining outstanding productivity in an economic crisis, or should it save its resources as a buffer against worse to come? Daniela Beyersdorfer, Vincent Dessain, and Zeynep Ton present this fictionalized case study with expert commentary provided by Nicolas Hollanders and Marcos Barberan.

【書誌情報】

ページ数：3ページ

サイズ：A4

商品番号：HBSP-R1207Z

発行日：2012/7/1

登録日：2012/7/17