A few decades ago, Prada believed that its future depended on gaining market share through acquisitions in Western Europe and the United States. Today, however, it remains mostly focused on its core brands--Prada and Miu Miu--and the emerging markets. China alone now accounts for 22% of company revenue. Meanwhile, Prada has prospered, retaining its independence in an industry increasingly dominated by luxury conglomerates. According to Bertelli, what makes the difference is Prada's organizational culture. Despite all the changes and challenges the company has faced, the essential principles and values that guide managers' decisions and inform their communications with one another and with stakeholders have remained remarkably constant. The author illuminates the six Prada principles: control through transparency; go where the risk is; give respect to get performance; sell only your own designs; obsess over details; and give young managers real responsibilities. Bertelli describes himself as "a great fan of young people," especially those who experience the world. Right now that means Africa, which he believes will be a huge market in 10 or 15 years.

【書誌情報】

ページ数：6ページ

サイズ：A4

商品番号：HBSP-R1209A

発行日：2012/9/1

登録日：2012/9/19