Riding the popularity of a great first product is easy; finding the next one is hard. Written by Elie Ofek and Jill Avery, this fictional HBR Case Study features expert commentary by Gauri Nanda and Ravi Sawhney. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint is also available in two other versions: case study-only, Reprint R1304X, and commentary-only, R1304Z.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-R1304M

発行日：2013/4/1

登録日：2017/6/5