An established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint is also available in two other versions: case study-only, Reprint R1307X, and commentary-only, R1307Z.

【書誌情報】

ページ数：6ページ

サイズ：A4

商品番号：HBSP-R1307M

発行日：2013/7/1

登録日：2017/6/5